It is probably no surprise to any of you that I love networking. Having first started attending events all the way back in 2007 and setting up Coffee and Connect in 2008 I have been to more networking meetings than I can remember!
So, I thought it might be helpful to share my top ten tips for how to make networking work for you and your business:
- The best networkers focus on how they can make connections for other people rather than just thinking about how they can get business for themselves.
- Successful networking is about meeting new people AND building stronger relationships with people you already know so do both in equal measure.
- When you are chatting in the open networking sessions share your knowledge and expertise generously – you want to be the person who immediately comes to mind when someone asks “Do you know anyone who…?”
- Keep your one-minute introduction simple, easy to remember and consistent. So, after your name and business name give a brief overview of what you do. Then focus on one particular aspect of your work (changing this each month) – perhaps sharing a piece of advice or knowledge that demonstrates you are an expert in this area.
- It is not what you say but how you say it that counts most in your introduction – enthusiasm and positivity really are infectious.
- Remember to SMILE and have fun!
- But also remember you are in a business environment so be professional too.
- Follow through on any actions you have promised e.g., sending information or contact details and if you are the recipient of such information, please remember to say thank you.
- Please do not just pick up everyone’s business card and send e-mails out to everyone, successful networking is built on trust and getting to know people.
- Most importantly, you need to attend regularly; people need to get to know you and trust you… and that takes time.
