Taking a stand at a Business Exhibition is a great way to increase your brand exposure and recent years have seen a significant expansion in the number of Business Exhibitions focussed specifically on small to medium size businesses.
However, simply taking a stand, popping up a banner and waiting for people to turn up to talk to you is not enough; you need to actively participate... and not just on the day itself.
I can help you by:
- Planning and implementing your pre- and post-show activities
- Running your stand on the day, engaging with attendees
I have extensive experience planning and running exhibition stands, right back to my corporate career when I planned and managed stands at flagship shows in the science/healthcare sector, through to recent years when I have managed my own stand at Small Business Expos. The budgets and scale may vary but the process is the same:
PRE-EXHIBITION
You need to promote your attendance and encourage people (existing clients and prospective new ones) to come along to see you using newsletters, social media posts, specific invites etc.
AT THE EXHIBITION
They key points here are engagement – with everyone who passes your stand – and data collection; don’t let your hard work go to waste.
POST-EXHIBITION
It is all about the follow-up, which needs to happen straight away, so get that newsletter they signed up for out immediately, connect on LinkedIn and follow up specific enquiries with a call.
