However, taking a project from an initial idea through to the finished product can be challenging so let me use my experience to help you produce your printed marketing collateral.
- Do you need leaflets for Networking?
- Could a brochure help you demonstrate your expertise to potential customers?
- Maybe you need a banner for an Exhibition?
Give me call if you need some help.
Why is print still relevant?
PRINT IS DIFFERENT!
... and in today’s digital age print stands out by being different!
Studies have shown that we process information we read from printed material in a completely different way to when we read it online, plus, when we read a leaflet or brochure we are only focussed on that - we are not distracted by digital noise.
So print can be a really useful addition to your marketing mix.
- Leaflets
- Banners
- Brochures
- Print adverts
THE PROCESS
You then need to translate this into a brief for your designer which includes writing appropriate copy and sourcing images.
Moving on, proofs have to be reviewed and edited, so that the copy and images work together in the best possible way and remember, with printed material, the space is fixed and finite which often be quite a challenge!
Finally, you need to complete this process by your deadline (which is often immovable e.g. if you are getting literature produced for an Expo)
I CAN HELP
I also know that often the middle stage of any print project – when you get the first visual back and realise that your “perfect” copy just doesn’t work or look right – is the most challenging.
However, copy editing is another one of my skills honed whilst publishing my magazines - I know lots of tricks!
I can also reassure you here that producing a piece of fabulous printed material is a process; it is not going to come back right first time and it will take several iterations to get it right.
I can help by managing your print projects for you... and I know some great designers and printers too.
